The UGG Store, Bicester Village December 26th 2010
If anybody really doubted the concept of brand power, then a trip through the ice and snow of South Oxfordshire to Bicester Village Outlet Mall on the morning after Christmas Day would provide the necessary evidence of its effect. In frankly dangerous and wintry conditions, tens of thousands had come following star brands like Prada, UGG and Ralph Lauren only to line up in sub-zero temperatures for up to 40 minutes to gain access to their chosen shopping shrines. So numerous were the lines that those boutiques with walk in access and no miserable looking security guard must clearly have a brand problem and with no apparent besieging multitude their owners should call on the services of branding experts immediately. The Value Engineers have a Holiday Hotline for just this purpose…..
http://www.thevalueengineers.com
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